Project type
Disruption Technology
sector
Retail
Sustainability
Team
Engineers
UX Designers
Tools
Blender
Adobe Photoshop
Adobe Illustrator
Time
8 Weeks
CLIENT
TIFFANY & CO.
Contribution
UX Designer
Brief
Identify and address user concerns within the Tiffany & Co. in-store experience by leveraging advanced technologies to enhance customer satisfaction, reduce costs, and improve sustainability.
My process
I utilize a design thinking process, which is non-linear. If you would like to see my process for this project and others, visit my UX research portfolio.
top pain points
Customers are put off by the high-pressure retail experience where required access requests and overbearing staff undermine comfortable, self-guided exploration.
Retailers are struggling to mitigate the significant financial losses caused by high-volume smash-and-grab thefts.
Retailers are struggling to mitigate the significant financial losses caused by high-volume smash-and-grab thefts.
Customers are put off by the high-pressure retail experience where required access requests and overbearing staff undermine comfortable, self-guided exploration.
Customers are hesitant to buy jewelry online because they can't feel the weight of the jewelry, which often leads them to have to return it.
Jewelry shoppers want buying jewelry to be more of a social experience so they can get feedback from others
top INSIGHTS
The high cost of physical security risk (smash-and-grab thefts) has become unsustainable, making any innovation that dematerializes inventory a critical strategic imperative to reduce financial loss.
The high cost of physical security risk (smash-and-grab thefts) has become unsustainable, making any innovation that dematerializes inventory a critical strategic imperative to reduce financial loss.
The traditional retail model, characterized by high-pressure staff and restricted access, creates an environment of intimidation and distrust. This friction actively undermines the customer's self-guided exploration essential for high-value purchase confidence.
The traditional retail model, characterized by high-pressure staff and restricted access, creates an environment of intimidation and distrust. This friction actively undermines the customer's self-guided exploration essential for high-value purchase confidence.
Online commerce is failing due to a critical sensory gap. The inability to physically confirm the jewelry's weight and tangibility prevents customers from validating its perceived quality and value, leading to post-purchase dissatisfaction and high returns.
Online commerce is failing due to a critical sensory gap. The inability to physically confirm the jewelry's weight and tangibility prevents customers from validating its perceived quality and value, leading to post-purchase dissatisfaction and high returns.
Jewelry purchasing is fundamentally a social decision, not a solo transaction. Without the platform or space to facilitate authentic peer feedback during the buying process, customers remain hesitant and unable to reach a confident final decision.
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
TOP Challenges
Preventing "Smash and Grab" & Theft: A significant challenge was the security of a luxury retail environment. Traditional stores with high-value goods on display are vulnerable to theft.
Mimicking Weight Fluctuation: The major challenge was creating a realistic haptic experience without physical merchandise. The device needed to feel heavier or lighter as users virtually tried on different pieces, from a delicate necklace to weighty statement earrings.
Traditional Retail Model Removal: Eliminating sales personnel and access barriers, thereby empowering customers with permission-free exploration and transforming the interaction into an authentic social retail experience.
Solutions
The solution involved entirely removing physical jewelry from the display floor. Working closely with engineers, we developed a device named T-stone, with a high-speed internal spinner. By calibrating its speed and direction, the device generates a gyroscopic effect that creates a tangible illusion of weight, solving a critical pain point. This haptic feedback precisely matches each virtual jewelry piece, delivering a convincing and immersive experience. This innovation not only created a safer environment but also drastically reduced insurance, security and inventory costs.
Drawing inspiration from a Tiffany & Co. campaign (shown above), the new retail concept incorporates immersive experience rooms designed to foster genuine social interaction and relaxed, group shopping.
Drawing inspiration from a Tiffany & Co. campaign (shown above), the new retail concept incorporates immersive experience rooms designed to foster genuine social interaction and relaxed, group shopping.
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
THE RESULTS
THE RESULTS
Customer Acquisition: The innovative AR solution attracted a new, younger demographic of tech-savvy shoppers. The company’s social media engagement and brand mentions surged by 150% as customers shared their unique try-on experiences.
Customer Acquisition: The innovative AR solution attracted a new, younger demographic of tech-savvy shoppers. The company’s social media engagement and brand mentions surged by 150% as customers shared their unique try-on experiences.
Projected Performance: If the launch is successful, the company is projected to see a 60% decrease in operational costs related to insurance and on-floor staffing. Based on time slots booked for the experience, the average customer session would last 30% longer than in a traditional retail setting, indicating a more engaged and less pressured shopping experience.
Projected Performance: If the launch is successful, the company is projected to see a 60% decrease in operational costs related to insurance and on-floor staffing. Based on time slots booked for the experience, the average customer session would last 30% longer than in a traditional retail setting, indicating a more engaged and less pressured shopping experience.
CLIENT
TIFFANY & CO.
sector
Retail
Sustainability
Project Type
Disruption Technology
Time
8 Weeks
Contribution
UX Designer
Team
Engineers
UX Designers
Tools
Blender
Adobe Photoshop
Adobe Illustrator
TIFFANY & CO.
TIFFANY & CO.
TIFFANY & CO.
PROJECT TYPE
Disruption Technology
sector
Retail
Sustainability
Team
Engineers
UX Designers
UX Designers
tools
Blender
Adobe Photoshop
Adobe Illustrator
Time
8 Weeks
PORTRAIT
TOP PRIORITIES GRID
PERSONA
TOP PRIORITIES
USABILITY ISSUES
COMPETITIVE ANALYSIS
TRIANGULATION
TOP PRIORITIES GRID
PERSONA
TOP PRIORITIES
USABILITY ISSUES
COMPETITIVE ANALYSIS
TRIANGULATION
TOP PRIORITIES GRID
PERSONA
TOP PRIORITIES
USABILITY ISSUES
COMPETITIVE ANALYSIS
TRIANGULATION
▼
Real Recommendations
by real
people
Featuring
curators
from
around
the
world
▼
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
NEW SCS IMAGERY (CUSTOMER PREFERRED)
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
NEW SCS IMAGERY (CUSTOMER PREFERRED)
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
NEW SCS IMAGERY (CUSTOMER PREFERRED)
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD SCS IMAGERY
NEW SCS IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD SCS IMAGERY
NEW SCS IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD SCS IMAGERY
NEW SCS IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
Caption text
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
Caption text
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
Caption text
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING AFTER MY HELP
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING AFTER MY HELP
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING AFTER MY HELP
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
The problem
TOP CHALLENGES
The high cost of physical security risk (smash-and-grab thefts) has become unsustainable, making any innovation that dematerializes inventory a critical strategic imperative to reduce financial loss.
Preventing "Smash and Grab" & Theft: A significant challenge was the security of a luxury retail environment. Traditional stores with high-value goods on display are vulnerable to theft.
Preventing "Smash and Grab" & Theft: A significant challenge was the security of a luxury retail environment. Traditional stores with high-value goods on display are vulnerable to theft.
Mimicking Weight Fluctuation: The major challenge was creating a realistic haptic experience without physical merchandise. The device needed to feel heavier or lighter as users virtually tried on different pieces, from a delicate necklace to weighty statement earrings.
Traditional Retail Model Removal: Eliminating sales personnel and access barriers, thereby empowering customers with permission-free exploration and transforming the interaction into an authentic social retail experience.
Arising Challenges
SOLUTIONS
Preventing "Smash and Grab" & Theft: A significant challenge was the security of a luxury retail environment. Traditional stores with high-value goods on display are vulnerable to theft.
The solution involved entirely removing physical jewelry from the display floor. Working closely with engineers, we developed a device named T-stone, with a high-speed internal spinner. By calibrating its speed and direction, the device generates a gyroscopic effect that creates a tangible illusion of weight, solving a critical pain point. This haptic feedback precisely matches each virtual jewelry piece, delivering a convincing and immersive experience. This innovation not only created a safer environment but also drastically reduced insurance, security and inventory costs.
Preventing "Smash and Grab" & Theft: A significant challenge was the security of a luxury retail environment. Traditional stores with high-value goods on display are vulnerable to theft.
Drawing inspiration from a Tiffany & Co. campaign (shown above), the new retail concept incorporates immersive experience rooms designed to foster genuine social interaction and relaxed, group shopping.
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
The sOLUTION
THE RESULTS
The high cost of physical security risk (smash-and-grab thefts) has become unsustainable, making any innovation that dematerializes inventory a critical strategic imperative to reduce financial loss.
Customer Acquisition: The innovative AR solution attracted a new, younger demographic of tech-savvy shoppers. The company’s social media engagement and brand mentions surged by 150% as customers shared their unique try-on experiences.
Preventing "Smash and Grab" & Theft: A significant challenge was the security of a luxury retail environment. Traditional stores with high-value goods on display are vulnerable to theft.
Projected Performance: If the launch is successful, the company is projected to see a 60% decrease in operational costs related to insurance and on-floor staffing. Based on time slots booked for the experience, the average customer session would last 30% longer than in a traditional retail setting, indicating a more engaged and less pressured shopping experience.
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
T-STONE DEVICE
T-STONE DEVICE PARTS
GRYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GRYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GRYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
top Pain points
Customers are put off by the high-pressure retail experience where required access requests and overbearing staff undermine comfortable, self-guided exploration.
Retailers are struggling to mitigate the significant financial losses caused by high-volume smash-and-grab thefts.
Customers are hesitant to buy jewelry online because they can't feel the weight of the jewelry, which often leads them to have to return it.
Jewelry shoppers want buying jewelry to be more of a social experience so they can get feedback from others
top Insights
The high cost of physical security risk (smash-and-grab thefts) has become unsustainable, making any innovation that dematerializes inventory a critical strategic imperative to reduce financial loss.
The high cost of physical security risk (smash-and-grab thefts) has become unsustainable, making any innovation that dematerializes inventory a critical strategic imperative to reduce financial loss.
The traditional retail model, characterized by high-pressure staff and restricted access, creates an environment of intimidation and distrust. This friction actively undermines the customer's self-guided exploration essential for high-value purchase confidence.
Online commerce is failing due to a critical sensory gap. The inability to physically confirm the jewelry's weight and tangibility prevents customers from validating its perceived quality and value, leading to post-purchase dissatisfaction and high returns.
CLIENT
TIFFANY & CO.
Contribution
UX Designer
Brief
Identify and address user concerns within the Tiffany & Co. in-store experience by leveraging advanced technologies to enhance customer satisfaction, reduce costs, and improve sustainability.
My process
I utilize a design thinking process, which is non-linear. If you would like to see my process for this project and others, visit my UX research portfolio.
CLIENT
TIFFANY & CO.
Contribution
UX Designer
Brief
Identify and address user concerns within the Tiffany & Co. in-store experience by leveraging advanced technologies to enhance customer satisfaction, reduce costs, and improve sustainability.
My process
I utilize a design thinking process, which is non-linear. If you would like to see my process for this project and others, visit my UX research portfolio.
RESEARCH METHODS
USER TESTING
INSIGHTS
ROUND 2: USER TESTING
USABILITY TESTING
RESEARCH METHODS
USER TESTING
INSIGHTS
ROUND 2: USER TESTING
USABILITY TESTING
RESEARCH METHODS
USER TESTING
INSIGHTS
ROUND 2: USER TESTING
USABILITY TESTING
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
PROCESSING PRIMARY RESEARCH
TARGET GROUP
PAIN POINTS
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
IMMERSIVE EXPERIENCE
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
PROCESSING PRIMARY RESEARCH
TARGET GROUP
PAIN POINTS
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
IMMERSIVE EXPERIENCE
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
PROCESSING PRIMARY RESEARCH
TARGET GROUP
PAIN POINTS
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
IMMERSIVE EXPERIENCE
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
top insights
The high cost of physical security risk (smash-and-grab thefts) has become unsustainable, making any innovation that dematerializes inventory a critical strategic imperative to reduce financial loss.
The traditional retail model, characterized by high-pressure staff and restricted access, creates an environment of intimidation and distrust. This friction actively undermines the customer's self-guided exploration essential for high-value purchase confidence.
Online commerce is failing due to a critical sensory gap. The inability to physically confirm the jewelry's weight and tangibility prevents customers from validating its perceived quality and value, leading to post-purchase dissatisfaction and high returns.
Online commerce is failing due to a critical sensory gap. The inability to physically confirm the jewelry's weight and tangibility prevents customers from validating its perceived quality and value, leading to post-purchase dissatisfaction and high returns.
TOP CHALLENGES
Preventing "Smash and Grab" & Theft: A significant challenge was the security of a luxury retail environment. Traditional stores with high-value goods on display are vulnerable to theft.
Mimicking Weight Fluctuation: The major challenge was creating a realistic haptic experience without physical merchandise. The device needed to feel heavier or lighter as users virtually tried on different pieces, from a delicate necklace to weighty statement earrings.
Traditional Retail Model Removal: Eliminating sales personnel and access barriers, thereby empowering customers with permission-free exploration and transforming the interaction into an authentic social retail experience.
Online commerce is failing due to a critical sensory gap. The inability to physically confirm the jewelry's weight and tangibility prevents customers from validating its perceived quality and value, leading to post-purchase dissatisfaction and high returns.
SOLUTIONS
The solution involved entirely removing physical jewelry from the display floor. Working closely with engineers, we developed a device named T-stone, with a high-speed internal spinner. By calibrating its speed and direction, the device generates a gyroscopic effect that creates a tangible illusion of weight, solving a critical pain point. This haptic feedback precisely matches each virtual jewelry piece, delivering a convincing and immersive experience. This innovation not only created a safer environment but also drastically reduced insurance, security and inventory costs.
Drawing inspiration from a Tiffany & Co. campaign (shown above), the new retail concept incorporates immersive experience rooms designed to foster genuine social interaction and relaxed, group shopping.
results
Customer Acquisition: The innovative AR solution attracted a new, younger demographic of tech-savvy shoppers. The company’s social media engagement and brand mentions surged by 150% as customers shared their unique try-on experiences.
Projected Performance: If the launch is successful, the company is projected to see a 60% decrease in operational costs related to insurance and on-floor staffing. Based on time slots booked for the experience, the average customer session would last 30% longer than in a traditional retail setting, indicating a more engaged and less pressured shopping experience.
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
T-STONES
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
T-STONES
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
T-STONES
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
tHE bRIEF
Identify and address user concerns within the Tiffany & Co. in-store experience by leveraging advanced technologies to enhance customer satisfaction, reduce costs, and improve sustainability.
My process
I utilize a design thinking process, which is non-linear. If you would like to see my process for this project and others, visit my UX research portfolio.
My process
I utilize a design thinking process, which is non-linear. If you would like to see my process for this project and others, visit my UX research portfolio.
top pain points
Customers are put off by the high-pressure retail experience where required access requests and overbearing staff undermine comfortable, self-guided exploration.
Retailers are struggling to mitigate the significant financial losses caused by high-volume smash-and-grab thefts.
Customers are hesitant to buy jewelry online because they can't feel the weight of the jewelry, which often leads them to have to return it.
Jewelry shoppers want buying jewelry to be more of a social experience so they can get feedback from others