Project type
Interactive Showcase
sector
Painting
Tattooing
Team
Solo
Tools
Framer
Adobe Photoshop
Time
8 Weeks
CLIENT
SEVERIN
Contribution
Branding Specialist
UX Designer
Product Developer
Brief
Build an interactive page for a tattoo artist and painter to display at tattoo conventions. The page should serve as a professional portfolio that uniquely blends both art forms, using an edgy yet classical design that is highly interactive to stand out from competitors.
TOP Challenges
Tying Together Two Art Forms: The main challenge is to integrate the distinct visual styles of tattoos and paintings without creating a disjointed experience. The solution needs to highlight the connections between the two mediums.
Edgy yet Classical Feel: The design must avoid common tattoo website tropes while still feeling authentic to the artist's brand. It needs to be sophisticated without being sterile.
Solutions
I designed a clean, contemporary aesthetic that utilizes negative space and high-end typography to establish a refined, gallery-like feel, avoiding common tattoo website clichés. This sophistication is balanced by intertwining tattoos with paintings and sketches made by the artist, as well as micro-interactions, ensuring the design feels authentic, personal, and grounded in the edgy reality of the art form.
The visual language focuses on texture, light, and a refined color palette with deep, rich tones. I used high-quality photography and subtle, elegant parallax animations instead of loud, jarring effects. The typography combines modern sans-serif with an elegant serif font to create a balanced, dual identity.
The visual language focuses on texture, light, and a refined color palette with deep, rich tones. I used high-quality photography and subtle, elegant parallax animations instead of loud, jarring effects. The typography combines modern sans-serif with an elegant serif font to create a balanced, dual identity.
THE RESULTS
THE RESULTS
Launch Performance: Within three months of launch, the website experienced a 50% increase in inquiries for painting commissions and a 30% rise in tattoo booking requests. The site's average user session lasted over two minutes, indicating strong engagement with the interactive portfolio.
Launch Performance: Within three months of launch, the website experienced a 50% increase in inquiries for painting commissions and a 30% rise in tattoo booking requests. The site's average user session lasted over two minutes, indicating strong engagement with the interactive portfolio.
Audience Growth: The unified portfolio attracted a new segment of art collectors, with gallery and media inquiries increasing by 25%. The artist's Instagram profile saw a 40% increase in followers, who cited the website's unique concept as their reason for discovering the artist.
Audience Growth: The unified portfolio attracted a new segment of art collectors, with gallery and media inquiries increasing by 25%. The artist's Instagram profile saw a 40% increase in followers, who cited the website's unique concept as their reason for discovering the artist.
CLIENT
SEVERIN
sector
Painting
Tattooing
Project Type
Interactive Showcase
Time
8 Weeks
Contribution
Branding Specialist
UX Designer
Product Developer
Team
Solo
Tools
Framer
Adobe Photoshop
SEVERIN
SEVERIN
SEVERIN
PROJECT TYPE
Interactive Showcase
sector
Painting
Tattooing
Team
Solo
tools
Framer
Adobe Photoshop
Time
8 Weeks
PORTRAIT
TOP PRIORITIES GRID
PERSONA
TOP PRIORITIES
USABILITY ISSUES
COMPETITIVE ANALYSIS
TRIANGULATION
TOP PRIORITIES GRID
PERSONA
TOP PRIORITIES
USABILITY ISSUES
COMPETITIVE ANALYSIS
TRIANGULATION
TOP PRIORITIES GRID
PERSONA
TOP PRIORITIES
USABILITY ISSUES
COMPETITIVE ANALYSIS
TRIANGULATION
▼
Real Recommendations
by real
people
Featuring
curators
from
around
the
world
▼
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
NEW SCS IMAGERY (CUSTOMER PREFERRED)
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
NEW SCS IMAGERY (CUSTOMER PREFERRED)
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
NEW SCS IMAGERY (CUSTOMER PREFERRED)
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD SCS IMAGERY
NEW SCS IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD SCS IMAGERY
NEW SCS IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD SCS IMAGERY
NEW SCS IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
Caption text
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
Caption text
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
Caption text
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING AFTER MY HELP
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING AFTER MY HELP
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING AFTER MY HELP
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
The problem
TOP CHALLENGES
Tattoo artists who also work as painters often struggle to represent both disciplines in a single, cohesive online portfolio. Traditional websites separate these art forms, which fails to showcase the artist's unique, unified vision and limits their appeal to a broader audience of art collectors and clients.
Tying Together Two Art Forms: The main challenge is to integrate the distinct visual styles of tattoos and paintings without creating a disjointed experience. The solution needs to highlight the connections between the two mediums.
Tying Together Two Art Forms: The main challenge is to integrate the distinct visual styles of tattoos and paintings without creating a disjointed experience. The solution needs to highlight the connections between the two mediums.
Edgy yet Classical Feel: The design must avoid common tattoo website tropes while still feeling authentic to the artist's brand. It needs to be sophisticated without being sterile.
Arising Challenges
SOLUTIONS
Tying Together Two Art Forms: The main challenge is to integrate the distinct visual styles of tattoos and paintings without creating a disjointed experience. The solution needs to highlight the connections between the two mediums.
I designed a clean, contemporary aesthetic that utilizes negative space and high-end typography to establish a refined, gallery-like feel, avoiding common tattoo website clichés. This sophistication is balanced by intertwining tattoos with paintings and sketches made by the artist, as well as micro-interactions, ensuring the design feels authentic, personal, and grounded in the edgy reality of the art form.
Tying Together Two Art Forms: The main challenge is to integrate the distinct visual styles of tattoos and paintings without creating a disjointed experience. The solution needs to highlight the connections between the two mediums.
The visual language focuses on texture, light, and a refined color palette with deep, rich tones. I used high-quality photography and subtle, elegant parallax animations instead of loud, jarring effects. The typography combines modern sans-serif with an elegant serif font to create a balanced, dual identity.
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
The sOLUTION
THE RESULTS
Tattoo artists who also work as painters often struggle to represent both disciplines in a single, cohesive online portfolio. Traditional websites separate these art forms, which fails to showcase the artist's unique, unified vision and limits their appeal to a broader audience of art collectors and clients.
Launch Performance: Within three months of launch, the website experienced a 50% increase in inquiries for painting commissions and a 30% rise in tattoo booking requests. The site's average user session lasted over two minutes, indicating strong engagement with the interactive portfolio.
Tying Together Two Art Forms: The main challenge is to integrate the distinct visual styles of tattoos and paintings without creating a disjointed experience. The solution needs to highlight the connections between the two mediums.
Audience Growth: The unified portfolio attracted a new segment of art collectors, with gallery and media inquiries increasing by 25%. The artist's Instagram profile saw a 40% increase in followers, who cited the website's unique concept as their reason for discovering the artist.
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
T-STONE DEVICE
T-STONE DEVICE PARTS
GRYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GRYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GRYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
top Pain points
top Insights
Tattoo artists who also work as painters often struggle to represent both disciplines in a single, cohesive online portfolio. Traditional websites separate these art forms, which fails to showcase the artist's unique, unified vision and limits their appeal to a broader audience of art collectors and clients.
Tattoo artists who also work as painters often struggle to represent both disciplines in a single, cohesive online portfolio. Traditional websites separate these art forms, which fails to showcase the artist's unique, unified vision and limits their appeal to a broader audience of art collectors and clients.
CLIENT
SEVERIN
Contribution
Branding Specialist
UX Designer
Product Developer
Brief
Build an interactive page for a tattoo artist and painter to display at tattoo conventions. The page should serve as a professional portfolio that uniquely blends both art forms, using an edgy yet classical design that is highly interactive to stand out from competitors.
My process
CLIENT
SEVERIN
Contribution
Branding Specialist
UX Designer
Product Developer
Brief
Build an interactive page for a tattoo artist and painter to display at tattoo conventions. The page should serve as a professional portfolio that uniquely blends both art forms, using an edgy yet classical design that is highly interactive to stand out from competitors.
My process
RESEARCH METHODS
USER TESTING
INSIGHTS
ROUND 2: USER TESTING
USABILITY TESTING
RESEARCH METHODS
USER TESTING
INSIGHTS
ROUND 2: USER TESTING
USABILITY TESTING
RESEARCH METHODS
USER TESTING
INSIGHTS
ROUND 2: USER TESTING
USABILITY TESTING
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
PROCESSING PRIMARY RESEARCH
TARGET GROUP
PAIN POINTS
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
IMMERSIVE EXPERIENCE
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
PROCESSING PRIMARY RESEARCH
TARGET GROUP
PAIN POINTS
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
IMMERSIVE EXPERIENCE
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
PROCESSING PRIMARY RESEARCH
TARGET GROUP
PAIN POINTS
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
IMMERSIVE EXPERIENCE
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
top insights
Tattoo artists who also work as painters often struggle to represent both disciplines in a single, cohesive online portfolio. Traditional websites separate these art forms, which fails to showcase the artist's unique, unified vision and limits their appeal to a broader audience of art collectors and clients.
TOP CHALLENGES
Tying Together Two Art Forms: The main challenge is to integrate the distinct visual styles of tattoos and paintings without creating a disjointed experience. The solution needs to highlight the connections between the two mediums.
Edgy yet Classical Feel: The design must avoid common tattoo website tropes while still feeling authentic to the artist's brand. It needs to be sophisticated without being sterile.
SOLUTIONS
I designed a clean, contemporary aesthetic that utilizes negative space and high-end typography to establish a refined, gallery-like feel, avoiding common tattoo website clichés. This sophistication is balanced by intertwining tattoos with paintings and sketches made by the artist, as well as micro-interactions, ensuring the design feels authentic, personal, and grounded in the edgy reality of the art form.
The visual language focuses on texture, light, and a refined color palette with deep, rich tones. I used high-quality photography and subtle, elegant parallax animations instead of loud, jarring effects. The typography combines modern sans-serif with an elegant serif font to create a balanced, dual identity.
results
Launch Performance: Within three months of launch, the website experienced a 50% increase in inquiries for painting commissions and a 30% rise in tattoo booking requests. The site's average user session lasted over two minutes, indicating strong engagement with the interactive portfolio.
Audience Growth: The unified portfolio attracted a new segment of art collectors, with gallery and media inquiries increasing by 25%. The artist's Instagram profile saw a 40% increase in followers, who cited the website's unique concept as their reason for discovering the artist.
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
T-STONES
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
T-STONES
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
T-STONES
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
tHE bRIEF
Build an interactive page for a tattoo artist and painter to display at tattoo conventions. The page should serve as a professional portfolio that uniquely blends both art forms, using an edgy yet classical design that is highly interactive to stand out from competitors.