Drawing on over a decade of experience across diverse industries and cultures, I craft experiences that feel majestic, universal and deeply personal.
Distilling complex computational power into effortless discovery is my specialty. I create beautiful user-focused interfaces where AI acts as a silent co-pilot, ensuring clients achieve optimal results.
Freelance UX Designer/Researcher and Framer Developer
USA . IT . UK . NO | 2015 - Present
Partner with global clients, designing accessible, evidence-based digital experiences. Lead end-to-end design processes—from framing problems and conducting research to prototyping and testing.
Deliver scalable design systems and templates aligned with user needs and business goals.
Conduct user research and synthesized findings into actionable insights.
Create data-driven design concepts using Figma, storytelling and rapid prototyping.
Product Designer
London, UK | 2022 - 2024
Scaled mobile and web products by aligning UX with business strategy and technical constraints. Communicated design concepts clearly using Figma, storytelling, user flows and prototypes.
Built and maintained a scalable and well-received design system across multiple products using Figma variables and tokens; later adopted company-wide to replace existing design system.
Bridged communication gaps by learning how PMs process information, working closely with POs and gaining basic coding knowledge to align more closely with developers.
Transformed user insights into strategic design solutions that drove cross-functional alignment while increasing user adoption and engagement.
UX Design Lead
London, UK | 2022 - 2024
Applied research methods to identify needs, problems, and opportunities for ScS' complex system and refine their customer journey. Worked with data and insights to identify friction points and redesign a more intuitive experience for users.Built and maintained a scalable and well-received design system across multiple products using Figma variables and tokens; later adopted company-wide to replace existing design system.
Improved brand value by 35%, customer satisfaction by 40%, and brand reputation by 25%.
Led redesign of key customer touchpoints to create a unified in-store and online journey.
Partnered with cross-functional teams to implement omni-channel service improvements.
