Project type
SaaS / B2B
Developers
sector
E-Learning
Sustainability
Team
Product Owner
Product Manager
Marketing
Developers
Tools
Figma
Adobe Photoshop
Eyequant
Time
2 years
CLIENT
ANTHESIS GROUP
Contribution
Branding Specialist
UX Designer
UX Researcher
Brief
Design and launch an MVP for a consulting company’s e-learning platform. The platform should helps clients understand their carbon footprint, get informed about sustainable practices, and implement actionable changes.
My process
I utilize a design thinking process, which is non-linear. If you would like to see my process for this project and others, visit my UX research portfolio.
top pain points
Users experience fatigue when forced to take courses by their employer
Employers want streamlined management tools to easily view and track employee progress, ensuring efficient oversight of e-learning performance
Employers want streamlined management tools to easily view and track employee progress, ensuring efficient oversight of e-learning performance
Users experience fatigue when forced to take courses by their employer
Companies seeking to improve their carbon footprint are unsure how to do so
Companies aren't sure how to apply sustainability efforts to their business
top INSIGHTS
Companies are motivated by sustainability goals, but the lack of clear, actionable frameworks prevents execution. They need a system that translates abstract carbon footprint goals into step-by-step, measurable business applications that are easy to integrate into daily operations.
Companies are motivated by sustainability goals, but the lack of clear, actionable frameworks prevents execution. They need a system that translates abstract carbon footprint goals into step-by-step, measurable business applications that are easy to integrate into daily operations.
Mandatory learning creates an inherent motivation deficit. The content itself must overcome passive user compliance by being contextual and intrinsically rewarding—tying knowledge acquisition directly to immediate, tangible professional benefits.
Mandatory learning creates an inherent motivation deficit. The content itself must overcome passive user compliance by being contextual and intrinsically rewarding—tying knowledge acquisition directly to immediate, tangible professional benefits.
Companies seeking to improve their carbon footprint are paralyzed by strategic uncertainty. They need a platform that provides a clear, verified roadmap for translating abstract sustainability goals into step-by-step, measurable applications that are seamlessly integrated into their specific business model.
Companies seeking to improve their carbon footprint are paralyzed by strategic uncertainty. They need a platform that provides a clear, verified roadmap for translating abstract sustainability goals into step-by-step, measurable applications that are seamlessly integrated into their specific business model.
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING AFTER MY HELP
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING AFTER MY HELP
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING AFTER MY HELP
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
TOP Challenges
First-Mover Disadvantage: As the first B2B e-learning platform dedicated to sustainability, the project lacked direct competitors to benchmark against. The challenge was to define best practices from scratch and prove the value proposition.
Ensuring B2B Relevancy: The platform needed to provide tangible value to businesses, not just theoretical knowledge. The challenge was to translate learning into actionable business change.
Solutions
The curriculum was designed using a microlearning approach, breaking down complex topics into short, video-based lessons. Content incorporated motion graphics and real-world case studies to make the information more relatable. Gamification elements, like progress bars and badges, were added to motivate users and track their learning journey.
Each module concluded with a practical "Action Plan" that prompted users to apply their knowledge directly to their business. The resource library was filled with editable templates (e.g., carbon tracking spreadsheets, communication plans) that empowered businesses to immediately implement changes.
Each module concluded with a practical "Action Plan" that prompted users to apply their knowledge directly to their business. The resource library was filled with editable templates (e.g., carbon tracking spreadsheets, communication plans) that empowered businesses to immediately implement changes.
Course Details
Edit Course Deadlines
Student Management
Course Catalog Page
THE RESULTS
THE RESULTS
Launch Performance: The MVP launched with three core modules and, within the first quarter, acquired over 200 paying business clients. The average user completed a module within 45 minutes and had a course completion rate of 75%.
Launch Performance: The MVP launched with three core modules and, within the first quarter, acquired over 200 paying business clients. The average user completed a module within 45 minutes and had a course completion rate of 75%.
User Engagement: The interactive quizzes and downloadable templates had a 90% engagement rate, with most users downloading at least one resource per module. The platform's user base grew organically through word-of-mouth and positive feedback from early adopters.
User Engagement: The interactive quizzes and downloadable templates had a 90% engagement rate, with most users downloading at least one resource per module. The platform's user base grew organically through word-of-mouth and positive feedback from early adopters.
CLIENT
ANTHESIS GROUP
sector
E-Learning
Sustainability
Project Type
SaaS / B2B
Time
2 years
Contribution
Branding Specialist
UX Designer
UX Researcher
Team
Product Owner
Product Manager
Marketing
Developers
Marketing
Tools
Figma
Adobe Photoshop
Eyequant
ANTHESIS GROUP
ANTHESIS GROUP
ANTHESIS GROUP
PROJECT TYPE
SaaS / B2B
sector
E-Learning
Sustainability
Team
Product Owner
Product Manager
Product Manager
Marketing
Developers
tools
Figma
Adobe Photoshop
Eyequant
Time
2 years
PORTRAIT
TOP PRIORITIES GRID
PERSONA
TOP PRIORITIES
USABILITY ISSUES
COMPETITIVE ANALYSIS
TRIANGULATION
TOP PRIORITIES GRID
PERSONA
TOP PRIORITIES
USABILITY ISSUES
COMPETITIVE ANALYSIS
TRIANGULATION
TOP PRIORITIES GRID
PERSONA
TOP PRIORITIES
USABILITY ISSUES
COMPETITIVE ANALYSIS
TRIANGULATION
▼
Real Recommendations
by real
people
Featuring
curators
from
around
the
world
▼
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
NEW SCS IMAGERY (CUSTOMER PREFERRED)
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
NEW SCS IMAGERY (CUSTOMER PREFERRED)
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
NEW SCS IMAGERY (CUSTOMER PREFERRED)
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD SCS IMAGERY
NEW SCS IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD SCS IMAGERY
NEW SCS IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
OLD SCS IMAGERY
NEW SCS IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
Caption text
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
Caption text
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
Caption text
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING AFTER MY HELP
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING AFTER MY HELP
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING AFTER MY HELP
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
The problem
TOP CHALLENGES
Companies are motivated by sustainability goals, but the lack of clear, actionable frameworks prevents execution. They need a system that translates abstract carbon footprint goals into step-by-step, measurable business applications that are easy to integrate into daily operations.
First-Mover Disadvantage: As the first B2B e-learning platform dedicated to sustainability, the project lacked direct competitors to benchmark against. The challenge was to define best practices from scratch and prove the value proposition.
First-Mover Disadvantage: As the first B2B e-learning platform dedicated to sustainability, the project lacked direct competitors to benchmark against. The challenge was to define best practices from scratch and prove the value proposition.
Ensuring B2B Relevancy: The platform needed to provide tangible value to businesses, not just theoretical knowledge. The challenge was to translate learning into actionable business change.
Arising Challenges
SOLUTIONS
First-Mover Disadvantage: As the first B2B e-learning platform dedicated to sustainability, the project lacked direct competitors to benchmark against. The challenge was to define best practices from scratch and prove the value proposition.
The curriculum was designed using a microlearning approach, breaking down complex topics into short, video-based lessons. Content incorporated motion graphics and real-world case studies to make the information more relatable. Gamification elements, like progress bars and badges, were added to motivate users and track their learning journey.
First-Mover Disadvantage: As the first B2B e-learning platform dedicated to sustainability, the project lacked direct competitors to benchmark against. The challenge was to define best practices from scratch and prove the value proposition.
Each module concluded with a practical "Action Plan" that prompted users to apply their knowledge directly to their business. The resource library was filled with editable templates (e.g., carbon tracking spreadsheets, communication plans) that empowered businesses to immediately implement changes.
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
The sOLUTION
THE RESULTS
Companies are motivated by sustainability goals, but the lack of clear, actionable frameworks prevents execution. They need a system that translates abstract carbon footprint goals into step-by-step, measurable business applications that are easy to integrate into daily operations.
Launch Performance: The MVP launched with three core modules and, within the first quarter, acquired over 200 paying business clients. The average user completed a module within 45 minutes and had a course completion rate of 75%.
First-Mover Disadvantage: As the first B2B e-learning platform dedicated to sustainability, the project lacked direct competitors to benchmark against. The challenge was to define best practices from scratch and prove the value proposition.
User Engagement: The interactive quizzes and downloadable templates had a 90% engagement rate, with most users downloading at least one resource per module. The platform's user base grew organically through word-of-mouth and positive feedback from early adopters.
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
T-STONE DEVICE
T-STONE DEVICE PARTS
GRYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GRYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GRYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
Course Details
Edit Course Deadlines
Student Management
Course Catalog Page
top Pain points
Users experience fatigue when forced to take courses by their employer
Employers want streamlined management tools to easily view and track employee progress, ensuring efficient oversight of e-learning performance
Companies seeking to improve their carbon footprint are unsure how to do so
Companies aren't sure how to apply sustainability efforts to their business
top Insights
Companies are motivated by sustainability goals, but the lack of clear, actionable frameworks prevents execution. They need a system that translates abstract carbon footprint goals into step-by-step, measurable business applications that are easy to integrate into daily operations.
Companies are motivated by sustainability goals, but the lack of clear, actionable frameworks prevents execution. They need a system that translates abstract carbon footprint goals into step-by-step, measurable business applications that are easy to integrate into daily operations.
Mandatory learning creates an inherent motivation deficit. The content itself must overcome passive user compliance by being contextual and intrinsically rewarding—tying knowledge acquisition directly to immediate, tangible professional benefits.
Companies seeking to improve their carbon footprint are paralyzed by strategic uncertainty. They need a platform that provides a clear, verified roadmap for translating abstract sustainability goals into step-by-step, measurable applications that are seamlessly integrated into their specific business model.
CLIENT
ANTHESIS GROUP
Contribution
Branding Specialist
UX Designer
UX Researcher
Brief
Design and launch an MVP for a consulting company’s e-learning platform. The platform should helps clients understand their carbon footprint, get informed about sustainable practices, and implement actionable changes.
My process
I utilize a design thinking process, which is non-linear. If you would like to see my process for this project and others, visit my UX research portfolio.
CLIENT
ANTHESIS GROUP
Contribution
Branding Specialist
UX Designer
UX Researcher
Brief
Design and launch an MVP for a consulting company’s e-learning platform. The platform should helps clients understand their carbon footprint, get informed about sustainable practices, and implement actionable changes.
My process
I utilize a design thinking process, which is non-linear. If you would like to see my process for this project and others, visit my UX research portfolio.
RESEARCH METHODS
USER TESTING
INSIGHTS
ROUND 2: USER TESTING
USABILITY TESTING
RESEARCH METHODS
USER TESTING
INSIGHTS
ROUND 2: USER TESTING
USABILITY TESTING
RESEARCH METHODS
USER TESTING
INSIGHTS
ROUND 2: USER TESTING
USABILITY TESTING
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
PROCESSING PRIMARY RESEARCH
TARGET GROUP
PAIN POINTS
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
IMMERSIVE EXPERIENCE
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
PROCESSING PRIMARY RESEARCH
TARGET GROUP
PAIN POINTS
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
IMMERSIVE EXPERIENCE
PRIMARY RESEARCH
AFFINITY MAP
IMMERSIVE EXPERIENCE CONCEPT
PROCESSING PRIMARY RESEARCH
TARGET GROUP
PAIN POINTS
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
IMMERSIVE EXPERIENCE
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
PRIMARY RESEARCH
AFFINITY MAP
AEIOU, PERSONA & USER JOURNEY
KWLAQ
PERSONA & STORYBOARD
IDEATION
IDEATION
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD BRANDING ACCESSIBILITY ISSUES
WIREFRAMES
MARKETING AFTER MY HELP REBRANDING
WCAG ACCESSIBILITY ISSUES
CARD SORTING
NEW BRANIDING
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
NEW BRANDING WCAG
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
PRIMARY RESEARCH ROUND 2
WIREFRAMES
OLD BRANDING ACCESSIBILITY ISSUES
WCAG ACCESSIBILITY ISSUES
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
MARKETING AFTER MY HELP REBRANDING
CARD SORTING
NEW BRANIDING
NEW BRANDING WCAG
WIREFRAMES
OLD BRANDING ACCESSIBILITY ISSUES
WCAG ACCESSIBILITY ISSUES
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
MARKETING AFTER MY HELP REBRANDING
CARD SORTING
NEW BRANIDING
NEW BRANDING WCAG
WIREFRAMES
OLD BRANDING ACCESSIBILITY ISSUES
WCAG ACCESSIBILITY ISSUES
GRID SYSTEM & BREAKPOINTS
USABILITY TESTING
MARKETING AFTER MY HELP REBRANDING
CARD SORTING
NEW BRANIDING
NEW BRANDING WCAG
MARKETING AFTER MY HELP REBRANDING
NEW BRANIDING AFTER MY HELP
NEW BRANDING WCAG
MARKETING AFTER MY HELP REBRANDING
NEW BRANIDING AFTER MY HELP
NEW BRANDING WCAG
MARKETING AFTER MY HELP REBRANDING
NEW BRANIDING AFTER MY HELP
NEW BRANDING WCAG
MARKETING AFTER MY HELP REBRANDING
NEW BRANIDING AFTER MY HELP
NEW BRANDING WCAG
MARKETING AFTER MY HELP REBRANDING
NEW BRANIDING AFTER MY HELP
NEW BRANDING WCAG
MARKETING AFTER MY HELP REBRANDING
NEW BRANIDING AFTER MY HELP
NEW BRANDING WCAG
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
RESEARCH METHODS
ROUND 2: USER TESTING
PRIMARY RESEARCH
INSIGHTS
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
Thumb Zone
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
GRID SYSTEM
THUMB ZONE
WCAG
COLOR PALETTE
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
OLD IMAGERY VS CUSTOMER PREFERENCE IMAGERY
SCS BEFORE OUR HELP (PRICE-DRIVEN)
SCS AFTER OUR HELP (EMOTIONAL)
WIREFRAMES
REOCURRING THEMES
INSIGHTS
USABIILITY TESTING
RESEARCH METHODS
top insights
Companies are motivated by sustainability goals, but the lack of clear, actionable frameworks prevents execution. They need a system that translates abstract carbon footprint goals into step-by-step, measurable business applications that are easy to integrate into daily operations.
Mandatory learning creates an inherent motivation deficit. The content itself must overcome passive user compliance by being contextual and intrinsically rewarding—tying knowledge acquisition directly to immediate, tangible professional benefits.
Companies seeking to improve their carbon footprint are paralyzed by strategic uncertainty. They need a platform that provides a clear, verified roadmap for translating abstract sustainability goals into step-by-step, measurable applications that are seamlessly integrated into their specific business model.
Companies seeking to improve their carbon footprint are paralyzed by strategic uncertainty. They need a platform that provides a clear, verified roadmap for translating abstract sustainability goals into step-by-step, measurable applications that are seamlessly integrated into their specific business model.
TOP CHALLENGES
First-Mover Disadvantage: As the first B2B e-learning platform dedicated to sustainability, the project lacked direct competitors to benchmark against. The challenge was to define best practices from scratch and prove the value proposition.
Ensuring B2B Relevancy: The platform needed to provide tangible value to businesses, not just theoretical knowledge. The challenge was to translate learning into actionable business change.
Companies seeking to improve their carbon footprint are paralyzed by strategic uncertainty. They need a platform that provides a clear, verified roadmap for translating abstract sustainability goals into step-by-step, measurable applications that are seamlessly integrated into their specific business model.
SOLUTIONS
The curriculum was designed using a microlearning approach, breaking down complex topics into short, video-based lessons. Content incorporated motion graphics and real-world case studies to make the information more relatable. Gamification elements, like progress bars and badges, were added to motivate users and track their learning journey.
Each module concluded with a practical "Action Plan" that prompted users to apply their knowledge directly to their business. The resource library was filled with editable templates (e.g., carbon tracking spreadsheets, communication plans) that empowered businesses to immediately implement changes.
results
Launch Performance: The MVP launched with three core modules and, within the first quarter, acquired over 200 paying business clients. The average user completed a module within 45 minutes and had a course completion rate of 75%.
User Engagement: The interactive quizzes and downloadable templates had a 90% engagement rate, with most users downloading at least one resource per module. The platform's user base grew organically through word-of-mouth and positive feedback from early adopters.
Course Details
Student Management
Edit Course Deadlines
Course Catalog Page
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
T-STONES
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
T-STONES
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
T-STONES
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
T-STONE DEVICE
T-STONE DEVICE PARTS
GYROSCOPIC EFFECT SPINNER
AR ZONE USER TESTING
AR ZONE USER TESTING
AR ZONE TESTING
WIZARD OF OZ (USER TESTING)
tHE bRIEF
Design and launch an MVP for a consulting company’s e-learning platform. The platform should helps clients understand their carbon footprint, get informed about sustainable practices, and implement actionable changes.
My process
I utilize a design thinking process, which is non-linear. If you would like to see my process for this project and others, visit my UX research portfolio.
My process
I utilize a design thinking process, which is non-linear. If you would like to see my process for this project and others, visit my UX research portfolio.
top pain points
Users experience fatigue when forced to take courses by their employer
Employers want streamlined management tools to easily view and track employee progress, ensuring efficient oversight of e-learning performance
Companies seeking to improve their carbon footprint are unsure how to do so
Companies aren't sure how to apply sustainability efforts to their business